PG Certificate Programme in Marketing & Brand Management from MICA

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Last date of application : 10th Dec 16

This programme is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behavior and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.


Two batches successfully
completed

PG Certificate from
MICA
Course Designed by
MICA
Online Live &
Interactive Classes
Case Studies from
Viacom18

Syllabus

  • Scope and Environment of Marketing Management
  • Customer Satisfaction, Value and Retention
  • Analyzing Consumer Markets and Buyer Behavior
  • Analyzing Business Markets and Business Buyer Behaviors
  • Understanding and Analyzing Competition
  • Segmentation and Targeting
  • Positioning and Differentiating
  • Pricing Strategies and Programs
  • Marketing Channels
  • Product and Branding Strategy
  • Creating Brands Positioning & Design
  • Building a Brand
  • Global Branding
  • Integrated Marketing Communication
  • Digital Marketing & New Media

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3, 00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

About MICA

Established in 1991, MICA ( Erstwhile Mudra Institute of Communications, Ahemdabad) is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.

Fee

FEE

  • Fee - Rs. 60,000 + taxes
  • Course duration - 4 months
  • *Easy EMI options available
Eligibility

Eligibility

  • For Indian Participants -
    Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants -
    Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • For Indian and International Participants-
    Interns/Working professionals.
  • Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience in Marketing)